Integrating markets and missions: new collaborations for sustainable economic growth, sound environmental stewardship, and promotion of human health and creativity.
Your organization can benefit from my two decades of continuous experience in communications, new media, public affairs, and public relations in the not-for-profit and for-profit sectors.
My practice combines these diverse perspectives into one unified vision for clients in health care, the arts, and civil society – integrating markets and missions through new collaborations for sustainable economic growth, sound environmental stewardship, and promotion of human health and creativity.
Before starting my consultancy, I was a vice president at Ruder Finn Healthcare, where I wrote and provided counsel for Novartis, Johnson & Johnson, and Nature Publishing Group. Before that, I was senior editor and manager of new media for Memorial Sloan-Kettering Cancer Center, where I was responsible for the content of the center’s websites. At Sloan-Kettering, I was in daily contact with many of the world’s leading cancer researchers and clinicians, as well as with patients, donors, and other key stakeholders. I have also worked for Scientific American Medicine, the United Hospital Fund of New York, Merck & Co., and W.W. Norton.
I was working as a manuscript editor at Norton in the 1980s when I took a freelance assignment editing an internal newsletter for Merck’s international employees highlighting the company’s biomedical research. My first issue reported early findings about Merck’s veterinary product ivermectin, which had shown potential as an effective treatment for onchocerciasis – river blindness – a scourge of South America and sub-Saharan Africa. That initial experience, and continuing involvement with Merck as the ivermectin story unfolded as one of the 20th century’s signal achievements in public health, led me to choose socially progressive communications as my career.
William Avery Hudson
Note: All of the blog’s header photos are my own work. You can find more of my photos at Flickr.